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ASSOCIATE VICE
PRESIDENT, MARKETING, RECRUITMENT &
ENROLLMENT MANAGEMENT
The University College of the
Caribbean, UCC seeks to appoint, for at
least one year, an Associate Vice
President for Marketing, Recruitment &
Enrollment Management to lead and manage
its comprehensive undergraduate and
graduate enrollment degree programs in
Jamaica and possibly in the wider
Caribbean.
The successful candidate, in
collaboration with the senior Director
of Marketing, PR & Corporate
Communications, will incorporate best
practices in recruitment, financial aid,
and retention; and consistently and
reliably achieve annual new and
returning student enrollment goals.
Candidates should demonstrate a record
of effective leadership and particularly
success in marketing leadership in a
growth-oriented higher educational
(preferably private university) or
business environment. The Associate Vice
President will report directly to the
Interim President and serves as a member
of the senior leadership team and
Interim President's Cabinet. He/she will
develop, implement and execute a viable
plan for increasing the university
college’s enrollment and retention, as
well as ensure that the Institution
provides high quality services to its
largely part-time student body of
approximately 6,000 adult commuter
students. This individual will have
shared responsibility for the strategy
and implementation of all
enrollment-oriented initiatives and is
responsible for the direct leadership of
traditional and non-traditional
enrollment-related departments. The
successful candidate must be familiar
with the market challenges of private
higher education including
non-traditional education delivery such
as distance education, and have a
demonstrated knowledge of enrollment
strategies, market and demographic
research, prospect management and prior
experience with the management of
advertising, PR, media and electronic
strategies.
The Associate Vice President must be
a strong and energetic leader, an
excellent communicator and posses a
competitive drive to achieve the
enrollment goals of the university
college based on an integrated team
approach. He/she will also be
responsible for providing data-driven
decisions and evaluate the
accomplishment of immediate and
long-range division objectives while
developing and implementing policies and
procedures as they pertain to
enrollment. Additionally, the ideal
candidate will have experience in an
enrollment management program that
incorporated other current best
practices, including integrated
marketing and branding, effective
enrollment planning, financial aid
leveraging, and Web-enabled recruitment
strategies. The successful candidate
will have also used enrollment software
effectively to recruit and retain
students.
The Associate Vice President will
chair the University College’s
Enrollment Management Council, which has
primary responsibility for collectively
developing and recommending broad and
specific strategies to recruit and
enroll students for all programs (but
with special focus on significantly
increasing annual enrollment for our
fledgling full-time, early bird and
distance education degree programs as
well as the executive education
programs) at the University College.
Summary of key areas of
responsibilities are as follows:*
Provide leadership in and management of
the recruitment and enrollment
functions.* Market the institution and
rich educational experience to
businesses in corporate Jamaica and
other professional bodies or
organizations.* Establish formal
vertical integration partnerships with
private feeder based secondary level
institutions.* Help to further develop
institutional reputation and refine
branding. *Achieve
targeted enrollment goals for an
enrollment sensitive institution with
particular emphasis on the full-time,
early bird, and distance education
degree programs.* Assist with the
University College’s efforts in
retention.* Develop, allocate and manage
enrollment budgets.* Advise the
President on all recruitment and
enrollment affairs.
Education, Skills or Experience
Required:
A master's degree or doctorate in
marketing, business or a related field
is preferred with training and or
successful administrative executive
level leadership either within higher
education and or comparable professional
executive level experience in business,
marketing, advertising or sales
management as well as documented
successful recruitment and enrollment
management experience. Must possess
excellent communication and management
skills with proven ability to relate and
work effectively with people, and
develop a team approach to planning and
coordination of programs and personnel.
The UCC is a coeducational, commuter
private university college with nine (9)
locations island wide offering more than
25 executive education certificate,
diplomas, associate, bachelor and master
degree programs of study in a
traditional face-to-face and distance
education (online) modality to more
than 6,000 part-time and full-time
undergraduate and 250 graduate students.
The position will become available in
January 2009 and will remain open until
the successful candidate is found.
Applications will be screened as
received beginning November 17, 2008.
Interested candidates should email a
current resume and letter of application
summarizing their qualifications and
stating why they wish to be considered
along with contact information for at
least three professional references.
UNIVERSITY
COLLEGE REGISTRAR:
The University College Registrar
serves as the official custodian of
admission and academic records. In this
key role, the Registrar provides
effective leadership of a
service-oriented Registrar Department,
promoting a collaborative working
environment with students and staff at
all levels and the University College
community. The Registrar provides direct
hands-on management to department staff
and functions which includes, but not
limited to, student record management;
and enrollment and degree verification.
This senior director will provide
leadership in all aspects of the
operation of a dynamic Records and
Admission Department including timely
application processing and responses to
all applicants, staff supervision,
strategic planning, and policy
development. He/she will be responsible
for the development, implementation and
management of all activities and systems
related to academic records and
admissions, while supporting the
recruitment and retention goals of the
university college. The successful
candidate will compile and analyze
statistical reports related to
application, enrollment and student
records; hires and trains staff;
monitors and evaluates staff performance
and productivity.
The ideal candidate should have
experience in the management and
utilization of computerized records.
Work is primarily performed in a
fast-paced and dynamic office
environment and periodically requires
evening and or weekend work.
Summary of Key areas of
Responsibilities:
1. To organize and administer the
records, registration and graduation
functions, including transcripts and
cumulative grade report preparation.
1.1. Ensuring that grades
are appropriately entered on spread
sheet for reference.
1.2. Calculating and
assessing Grade Point Average for
graduating students.
1.3. Preparation of
Certificates for graduating
students.
2. To participate and serve as part
of the Academic and Student Affairs
team, leading initiatives as determined
by the V P Academic and Student
Affairs.
3. To supervise the coordination,
evaluation and certification of all
graduation applications, while assisting
in the complete graduation process to
include all elements of the rehearsal
and ceremony.
4. To manage and coordinate
activities involved in the establishment
and maintenance of students’ records;
review records to ensure completeness,
accuracy and adherence to University
standards.
5. To ensure the conformity of
records release procedures to
registration policies and legal
requirements governing the
confidentiality of student records.
6. To coordinate the compilation
of information for reports and surveys;
which involves the preparation of
reports and surveys reflective of
student enrollment and Registrar’s
office activities for utilization by
administrations outside the institution
(e.g. UCJ, PIOJ or STATIN).
7. To assist in the establishment
and implementation of Registrar’s Office
policies; ensuring compliance with
established practices and keep support
staff informed of current changes and
standards. Interpret registration
policies for students, faculty and
staff.
Education, Skills or Experience
Required:
Master's degree in student services
or records management, educational
administration or related area; at least
five years of accomplishment-oriented
leadership, and effective staff
supervision in a higher education
environment. Extensive knowledge of best
practices and standard operating
procedures in academic records and
admissions management.
The UCC is a coeducational, commuter
private university college offering more
than 25 executive education certificate,
diplomas, associate, bachelor and master
degree programs of study in a
traditional face-to-face and distance
education (online) modality to more
than 6,000 part-time undergraduate and
250 graduate students. The position will
become available in January 2009 and
will remain open until the successful
candidate is found. Applications will
be screened as received beginning
November 17, 2008. Interested candidates
should email a current resume and letter
of application summarizing their
qualifications and stating why they wish
to be considered along with contact
information for at least three
professional references
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