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Offered by The University College of the Caribbean
1 Year Diploma Course

The UCC Diploma in Public Relations is ideally suited for persons responsible for corporate public relations, the creation and maintenance of their organisations’ image, as well as persons who wish to pursue a career in the field. This diploma is also recommended for credits to colleges by the American Council on Education.


Course Objective

To build the students’ skills and competencies, by exposing them to the techniques and strategies which are an integral part of successful image building, as well as to enhance their written and oral skills.

Program Core Modules Hours
1 Introduction to Public Relations
24
2 Intermediate Public Relations
24
3 Writing Skills for Public Relations
24
4 Fundamentals of Language
24
5 Effective Oral Communication
24
Total Hours 120
 
ENTRY REQUIREMENTS
  • Minimum 3 GCE or CXC O'Level subjects with passes at A, B or C / 1 or 2 (including English Language and Mathematics or Accounts). Participants with CXC passes at level 3 since 1998 are also eligible.
  • Other qualifications that may be considered by the Department of Studies as equivalent.
  • Relevant experience in a managerial position will usually be considered in addition to the above.

PROGRAMME SCHEDULE

  • Duration : Approximately 1 year.
  • Schedule for Kingston: Early Bird (Morning) Monday- Thursday (7:00 a.m. - 8:30 a.m.)
                  Sundays (9:00 a.m.- 4:00p.m.)
  • Evenings (5:30 p.m.- 8:30 p.m.) for all other campuses

Registration / Student Support

For further information, contact: 
i
Toll Free: 1-888-CALL-UCC
Phone:
(876) 929-2830/4
Fax    : (876) 968-1926

The University College of the Caribbean
(Subsidiaries IMS & IMP)
17 Worthington Avenue
Kingston 5
Jamaica, W.I.

(hours:  8:30:am - 6:30 pm Mon-Thur Eastern)
(hours: 8:30:am - 5:30pm Fri Eastern)
(hours: 8:30:am - 5:30pm Sun Eastern)
(visits: welcome via appointment)


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