Offered by The University College of the Caribbean
1 Year Diploma Course
The UCC Diploma in Marketing
is ideal for Persons in Marketing
or other related positions within
their organisations or persons wishing
to pursue a career in marketing.
Course Objective To equip participants with
the skills and competencies required
to improve the marketing management
process within their organisations.
Program
Core Modules
Hours
1
Basic
Overview of Marketing
27
2
Quantitative
and Qualitative Aspects of
Marketing
27
3
Behavioral
& Communication Aspects
of Marketing
27
4
Personal Selling, Sales Promotion
& Sales Management
27
5
Marketing
Management
27
6
International
Aspects of Marketing
27
Total Hours
162
ENTRY REQUIREMENTS
Minimum 3 GCE or CXC O'Level subjects
with passes at A, B or C / 1 or
2 (including English Language and
Mathematics or Accounts). Participants
with CXC passes at level 3 since
1998 are also eligible.
Other qualifications that may
be considered by the Department
of Studies as equivalent.
Relevant experience in a managerial
position will usually be considered
in addition to the above.
PROGRAMME SCHEDULE
Duration
: Approximately 1 year
Schedule for Kingston: Early Bird (Morning)
Monday- Thursday (7:00 a.m. - 8:30
a.m.)
Sundays (9:00 a.m.- 4:00p.m.)
Evenings (5:30 p.m.- 8:30 p.m.) for
all other campuses