University College of the Caribbean

Offered by IMP
4 Year Degree Course

Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.

Course Objective

The Bachelor of Science Degree in Marketing from the Institute of Management & Production, is so structured to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful marketing professionals. The curriculum has been designed to include the most current trends, techniques and practices of contemporary marketing.

Faculty

Classes will be taught by professionals, men and women who work in the fields they teach and who are thus able to provide a practical link between the theories of the classroom and the realities which exist in the world of marketing.

Target Group

This degree programme is specially designed for persons:

Who are currently working in the field of Marketing or who aspire to be in Marketing and want to upgrade their skills and competencies
Who have recently left high school who wish to pursue a career in the field
Who intend to pursue further studies in the area.

Programme Description

1) A lower level general business component. On completion of this component the student will be awarded the Associate of Science Degree in Business Administration.

2) An upper level component of specialised study in Marketing. On completion of this component the student will be awarded the BSc. in Marketing.

Topics/Courses*

Lower Division (Years 1 & 2)

Caribbean Literature
English Composition
History of Western Political Philosophy
Introduction to Literature
Introduction to Politics
Introduction to Sociology
Public Speaking and Communication
Theatre
Calculus
College Algebra
Computer Application and Appreciation
Introduction to Business
Introduction to Business and Economic
Statistics
Introduction to Business Law
Management Accounting
Principles of Accounts
Principles of Macro-economics
Principles of Management
Principles of Marketing
Principles of Micro-economics
Independent Library Research

Upper Division (Years 3 & 4)

Critical Thinking
English for Business
Public Speaking for Professionals
Social Psychology
Spanish for Business
Consumer Behaviour
Financial Management
Integrated Marketing Communication
International Business Management
International Marketing
Introduction to Advertising
Management Information Systems
Marketing Management
Marketing Research
Public Relations
Retail Management
Sales Management
Small Business Entrepreneurship (Case Approach)
Strategic Management
Strategic Marketing
Major Project

* Subject to change

Admission Requirements

As a lower division student, students must complete requirements for an associate degree, that is, applicants must possess a minimum of 5 CXC (General) or GCE O’level passes including English Language and Mathematics or
IMP’s Diploma in Business Administration or IMS’s Diploma in Management Studies or its equivalent from a registered tertiary institution or
Be at least 26 years of age or older, with at least five (5) years’ work experience and have in the opinion of the Institute the capability to do the standard of work required for the programme. These candidates may be required to perform at a satisfactory level on a prescribed aptitude test and/or a selection interview or
As an upper division student, you may enter if you have an Associate Degree in Business Administration from IMS or IMP’s Associate Degree in Business Studies or have completed 60 semester credits of work from an accredited college or university.

PROGRAMME SCHEDULE

Candidates entering the programme in the first year (Lower & Upper Division):
Part-time (evenings or Sundays) 4 years
Candidates entering the programme in the third year (Upper Division only):
Part-time (evenings or Sundays) 2 years

Registration / Student Support

For further information, contact:
Ms. Sandra Prince
sprince@ims.com.jm
Tel: (876) (876) 929-2830-4
Fax: (876) 968-1926

University College of the Caribbean
17 Worthington Avenue
Kingston 5
Jamaica,W.I.

(hours: 5:00:am - 6:00 pm Mon & Wed Eastern)
(hours: 5:30:pm - 7:30pm Tues & Thurs Eastern)
(visits: welcome via appointment)